About Us

ELECTRIKJAM is all about guitars – with an emphasis on Metal and all it’s wonderful sub-genres. Whether you’re looking for information on pedals, the latest amplifiers, or want to know what the best guitar for your budget is, our team of veteran guitar players has got your back.

With a combined 40+ years experience, our team of expert writers have been on the front lines, playing in bands and recording artists in studios all around the world, since the 1990s. We know gear. We know how to dial in your set up. And we know plenty about recording – ideal if you’re a total beginner.

Need advice on certain guitar styles? Want to know what the best picks are for certain styles of guitar playing? Our Tutorials section is where we store the collected wisdom of our team. Inside, you’ll find guides on everything from tuning your guitar to installing new pick-ups and everything else in between.


ELECTRIKJAM is an international affair that spans the Atlantic. Founded by two chaps with similar tastes in music and humour, Richard Goodwin and Christopher Horton, ELECTRIKJAM first launched in 2020. 

Chris and Rich met whilst working on another of Richard’s projects, got chatting, and decided they NEEDED to do a site about guitars, music production, and gear together. And this is how ELECTRIKJAM was born. 

Meet, Christopher Horton

Christopher Horton

Based in the US, we have founder Christopher Horton, a veteran of recording business who lived and worked in LA’s music business for years. Chris has worked on all kinds of albums in studios around LA, from KYLESA to Katy Perry. 

Chris also writes music and has fronted his band IAMSOUND for the better part of two decades, following the band’s first major record label deal in the early 2000s. 

A keen teacher, sound engineer, producer, and song writer, Chris is the oracle of the site – he is the person that covers all the most important stuff: reviews, user guides, tutorials, and gear explanations. 

He will also be the presenter on all of the ELECTRIKJAM courses too, so if you decide to take one of our courses you’ll get to know Chris a whole lot better. 

Meet, Richard Goodwin

richard electrikjam

Based in the UK, Richard Goodwin is a publisher / journalist / editor. He started life as a technology journalist and publishes a technology blog called KnowYourMobile. 

His background in music, whilst no way near as impressive as Chris’, involves a BTEC in music production, extensive studio and live experience, and a life-long love of music, guitar, music production, and gear. 

Richard is responsible for the longer form, more culturally-focused content on ELECTRIKJAM. He’ll dig deep into a specific subject, a band, a type of guitar, a classic album, and pull out insights and angles not covered anywhere else. 

He is the co-host of The ELECTRIKJAM Podcast with Chris and runs the day-to-day of the site as well as the business aspects of the brand. 

If you have any desire to work with ELECTRIKJAM in a commercial capacity, you’ll be dealing with Richard. 

How We Test Gear

positive grid spark cab

Pretty simple. Over the course of the past 25+ years, our team has extensive experience with thousands of items related to guitars – from amps to pedals, as well as recording equipment and software.

Every review on the site is a proper review which means:

  • It was actually used and tested.
  • Previews are when we get early access to something and we give our initial impression; a preview is a precursor to a review, a taster, if you will, but it is not a review.
  • We pushed it, tried all of its features, and stress-tested it.
  • We spent longer than a week with it in order to understand how it holds over over longer periods of time

Our reviews are based on real-world experience, meaning actual road-testing, either in a gig-environment, on the road, or inside our dedicated testing lab. We only ever recommend gear that we love, use, and regularly abuse.

And we NEVER do sponsored posts. We give it to you straight.

Everything you read about on ELECTRIKJAM has been vetted and approved by our team. If we recommend that you buy a product, we do so because we believe it is 100% worth your time. If something is junk, we call it out!

How We Make Money

About Us

Like most blogs, we use a combination of ads and affiliate links. As stated above, all of the products we feature are rigorously tested and vetted extensively – in some cases up to six to seven months.

Our writers do not know who we work with (affiliate networks), so all content is written without any bias for one particular network. All affiliate links are added after the fact which ensures anything that is recommended has been properly reviewed and vetted by our team of expert reviewers.

This way of doing things means there is no pressure from manufacturers to create “positive reviews” and it also does away with the possibly of “paid-for” reviews – something we never do, and positively hate!
If you buy something that we recommend, we get a small commission from the retailer.

This commission is how we fund the site, pay our writers, cover our bills, and, generally speaking, make ends meet. It’s what make ELECTRIKJAM possible. Without it, well… we would not exist.

Why am I telling you all of this?

Simple: I want you to know exactly how ELECTRIKJAM works. I want you to know that unlike some blogs and sites, we’re not just some blog that shills out affiliate posts. This is not an advertisement site. We are real people that love great gear.

We care about what we do. And we want to help; that’s the entire point of ELECTRIKJAM – spread knowledge, show beginner players what gear they should get, and help save money by making educated buying decisions.


ELECTRIKJAM is a brand that is owned and operated by NEW WORD ORDER Limited, an independent UK publishing company. NEW WORD ORDER Limited is owned by Richard Goodwin, one of the founding members of ELECTRIKJAM.

NEW WORD ORDER Limited is based in London, England. And is a registered UK business. ELECTRIKJAM is a registered trademark owned and controlled by NEW WORD ORDER Limited.


If you’d like to get in touch, please drop us a line here: hello@electrikjam.com

Business Address

Unit 25129, London

W1A 6US  

United Kingdom

Pin It on Pinterest